As someone who's played SWTOR since late beta, I'd say the f2p there is really not that good. It's still one of the better f2p/subscription hybrids out there, and they do try to keep it from being p2w, but having to play as a free player is infinitely annoying. Really, you have to buy something to become a preferred player and actually enjoy the game. Relying purely on cosmetics is not the best solution, and it could certainly lead to the game becoming p2w, but here's the thing: AoA is a SAO inspired game. Most of the people playing AoA will start playing it because they like SAO. Put Kirito's, Asuna's and Klein's outfits in the cash shop and they are going to buy them no matter how expensive they are. Kirito fanboys need these black cloaks, after all. A "The Black Swordsman" title? Sold. Kirito's swords? Sold. A small Yuki-esque fairy pet? Sold again.